Using Instagram To Promote Your Brand

There is no wonder that Instagram has turned into a juggernaut from the social media landscape. Since Facebook obtained the platform for nearly $1 billion in 2012, Instagram has surged in popularity, skyrocketing in everyday busy users and monetizing itself via branded hashtags, incorporated advertisements, and more. Using Instagram as a marketing tool can boost your brand’s achievement, join you with your fans, and strengthen your online presence.

Why Instagram?

You could be asking, “Why use Instagram?” If your company or brand is already effective on Facebook or other social media stations, using Instagram may appear unnecessary or redundant. However, Instagram growth lets you interact with an age group younger than Facebook and other platforms and gives a personalized experience for the viewers. Marketing using Instagram can present your followers and lovers a behind-the-scenes look in your business or brand, giving them simple opportunities to participate.

However, only 36 percent of online marketers use Instagram, compared to 93 percent of those who use Facebook. While Instagram is not right for each brand, it is well worth looking into if utilizing Instagram as a marketing tool may be helpful for your business.

It takes just a glance in Instagram’s demographics to understand why the service may be crucial to your business. More than 25% of Internet users were using the platform in 2015, with over 50% utilizing it at the key market of 18-29-year-old people. Instagram users participate with the platform in ways other societal media platforms dream around–with 4.2 billion likes on posts every day, also 95 million photos and videos shared daily. When you utilize Instagram for brand marketing, you are able to achieve engagement rates considerably greater than Facebook, Twitter, and other social media.

While more women than men use Instagram, people of all sexes love, share, and post on Instagram–by accepting food photos to dwell videos. Marketing on Instagram means communicating with your followers and understanding exactly what they need. By establishing specific goals for your Instagram marketing, like raising follower count, enhancing your pictures and videos, or deriving additional revenue, you are able to leverage Instagram for success.