Creative Method Brands Are Using Snapchat
snapchat hack download created headlines again this week by announcing the inclusion of Chat, a characteristic that enables users to text and video message in real-time.3 As Snapchat continues to grow and evolve, so does its user base of brands that are participating with fans through the app. Here are five creative examples of how companies and organizations are using Snapchat to inspire your marketing efforts:
1) World Wildlife Fund’s #LastSelfie Snapchat Effort Raises Awareness About Endangered Species
Inspired by the vanishing nature of content on Snapchat, the World Wildlife Fund in Denmark and Turkey have found the #LastSelfie effort.2 Created by Grey Group ad agencies, 41?29! in Turkey and Uncle Grey in Denmark, the #LastSelfie Snapshots are meant to symbolize the declining population of distinct endangered species. According to the World Wildlife Fund, “The emphasis of this new effort is to underline that if we don’t take action in real life, these species will vanish for real.”
2) The NBA Creates Delight for Kevin Durant’s MVP Statement via Snapchat
To add to the knowledge and delight over Kevin Durant’s Most Valuable Player award this week, the NBA leveraged the Snapchat Narratives feature. In a three photo narrative, the NBA created a storyline to support fans to tune in on real time on NBATV.com and NBA.com as Kevin taken the prize.
3) GrubHub Uses Snapchat to Find a Summer Intern
GrubHub.com, an online food purchasing company, is using Snapchat this week to look for an intern with “Snapchat Skillz.” Using the Snapchat Narratives attribute, GrubHub posted a six image photo slideshow describing how interested candidates can use until May 9th with a snapshot of their best doodle.